Consumer Adoption of Cryptocurrencies in Retail: Presentation of the 2021 Report

Event Date

June 7th

Event Time

15:00

- 15:30

Type of Event

Webinar

Organised by
Consumer Adoption of Cryptocurrencies in Retail: Presentation of the 2021 Report
Description

In this webinar, we will anticipate the main findings of the “Cryptocurrencies in Retail 2021 Report”. At the end of the webinar, participants will be provided with a free copy of the +50 page report.

Cryptocurrencies in Retail Report 2021 – by CryptoRefills Labs – is the first and largest research into consumer use of bitcoin and other cryptocurrencies for shopping and payments.
Most research on bitcoin and cryptocurrency adoption as a means of payment has been conducted on the merchant side. There is the need to explore, understand and forecast the adoption of cryptocurrency by investigating the user (or consumer) perspective.
The webinar will first provide a rapid introduction to the main technical and business aspects and challenges of blockchain payments. Then we will dive deep into the data and insights into the most important aspects of purchasing goods and services with cryptocurrency. These include: user demographics, drivers and barriers to adoption, purchase behaviors, purchase experience (usefulness, ease of use, social norm, etc), currency and technology preferences (e.g. lightning network), purchase statistics (product categories, prices), and intent to repurchase.

Speaker(s)
Consumer Adoption of Cryptocurrencies in Retail: Presentation of the 2021 Report
Name
Massimiliano Silenzi
Job Title
CEO
Company
CryptoRefills
Contact
Consumer Adoption of Cryptocurrencies in Retail: Presentation of the 2021 Report
Name
Simonluca Landi
Job Title
CTO
Company
CryptoRefills
Contact
Consumer Adoption of Cryptocurrencies in Retail: Presentation of the 2021 Report
Name
Umut Can Çabuk
Job Title
Researcher
Company
Ege University, Izmir, International Computer Institute
Contact
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